Media Analysis: BBC health news sets the agenda

PR Week UK 09-May-08

The BBC news website's recently redesigned health page is becoming the first port of call for PROs in the sector. Gemma O'Reilly looks at how to secure coverage.

The BBC's news website revamp has left no-one in doubt that the broadcaster is serious about its digital offering. The new-look site, relaunched last month, includes a greater emphasis on...

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